WordPress does not send automated emails on its own. It can trigger…
Send Automated Emails: How WordPress Email Automation Works
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Email Marketing
12 posts
Zero-Party Data for Bloggers: Getting Subscribers to Tell You What They Want
Your open rate is lying to you. Not maliciously. It just can’t…
Double Opt-In vs Single Opt-In: What Your Email Platform Actually Defaults To
Every “double opt-in vs single opt-in” post I read this month cited…
Every DNS Record Your Email Needs, and What Happens If You Skip One
I added a new transactional email tool to one of my sites…
Email Marketing Metrics That Actually Matter for a Small List
Open rate is broken by Apple MPP, iOS 18, and new EU consent rules. Here’s what to track instead for a small email list.
Email Marketing Automation for WordPress Blogs: What’s Actually Worth Setting Up
I tested MailPoet, FluentCRM, and Uncanny Automator for a week to find out which WordPress email automation is actually worth setting up.
Free Email Marketing Tools for Bloggers Who Aren’t Ready to Pay
Mailchimp and MailerLite both slashed their free plans in 2026. Here’s what’s actually free for bloggers now, tested firsthand across five email tools.
The Real Reason My WordPress Emails Were Landing in Spam (It Wasn’t the SMTP Plugin)
I tested WordPress email deliverability across four hosts and found the SMTP plugin only solves half the problem. Here’s what actually controls whether your mail lands.
Repurpose Your Worst Blog Posts, Not Your Best Ones
Most repurposing advice tells you to reuse your top-performing posts. Here’s why that’s backwards, and why your low-traffic flops are actually the better newsletter material.
10 Sure Ways To Get The Most Out Of Your Responsive Email Design
Opening an email on your device where we have to scroll sideways to read everything can be annoying. You end up struggling to click on tiny links or view missing bits of content. To save your clients from going through this experience here are a few tips that you will find useful. 1. Create an […]
