Twitter kills down favorites and replaces them with likes

Twitter announced today the death of “favorite” button, the company’s main way for tweeps to indicate agreement, recognition, love, support. And is replacing favorites with “likes” to be represented in its web and mobile apps, including Vine ones, by a red heart icon.
So after testing the hearts this summer, Twitter is now rolling them out across their user base.

Akarshan Kumar, Twitter’s product manager shared in a post that: “You might like a lot of things, but not everything can be your favorite.”


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