With digital marketing the primary means of promotion for many marketers, one company wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known effectiveness of marketing to all five senses. The resulting study findings show that two thirds of marketers believe we’re reaching a ‘digital saturation point’, with more than four fifths not engaging with experiential marketing, and two fifths suggesting they felt pressure to maintain marketing tactics they didn’t believe were working.
According to the new annual experiential marketing report by The Event Marketing Institute, three quarters, 74%, of the public say that engaging with branded event marketing experiences makes them more likely to buy the product being promoted. Despite this, in a survey of more than 1,100 UK marketing professionals commissioned by a leading portable exhibition equipment company, more than 84% of marketers say they have not considered experiential marketing.
In its ‘Sensory Marketing Cheatsheet’, the company behind the research, Marler Haley shows which senses are appealed to through more than forty marketing tactics, including white papers, videos, social media content, search advertising and more.
The complete infographic, can be seen here: http://www.marlerhaley.co.uk/marketing-to-all-five-senses
